A new public awareness campaign to deter impaired driving has hit the streets of Abbotsford. The Abbotsford Police Department (AbbyPD) partnered with ICBC and Mothers Against Drunk Driving (MADD) to place bright, red signs in spots where drunk drivers have been caught.
This new campaign comes in response to an increase in impaired driving around the Fraser Valley. Officers have caught nearly 74 per cent more drivers under the influence of drugs or alcohol compared to the same term in 2024. In addition to hoping to deter people driving under the influence, 911 is highlighted at the bottom of the signs as a motivation for people to report any acts of influenced driving they witness.
Tanis Bieber, local road safety and community coordinator explained the overall goal of these new signs.
“We’re pleased to contribute to this campaign which shares our goal of reducing impaired driving and the devastating impacts on communities … All impaired driving crashes are preventable, and it starts with planning a safe ride home — before you start drinking. Use a designated driver, call a taxi or rideshare, or take transit.”
