By Grace Romund (The Cascade) – Email
Print Edition: December 6, 2011
It’s true that the West Coast Christmas show at Tradex was not very Christmas-like, and that most of the vendors and exhibits were not related to Christmas and were more just to showcase various small businesses. One of these small businesses in particular that caught my eye was Deliss Chocolate.
Local entrepreneur, Shadi Javadi started her business, Deliss Chocolate, after a bitter divorce when she decided she was going to start afresh, rejuvenate and move on.
“Deliss Chocolate,” Javadi said, “represents a new way to look at the world’s most popular indulgence. Our gourmet chocolate bar line ‘My Therapy Bar’ was inspired by travelling through the bittersweet path of life. Through our personal adventures we found the need to create a product that not only provides instant gratification but also empowers one’s spirit.”
The chocolate bar line “My Therapy Bar” includes four different types of chocolate. The first bar is called “I Love Myself…” which is a dark chocolate bar. There are also three more bars called “I Will Survive…”, “Look At Me Now…”, and “I Love you…” These chocolate bars are all intended to tell different stories, but their stories are also backed up with delicious flavour. This chocolate, which is made with imported European chocolate and all-natural ingredients that give a refined and simply decadent flavour, is indeed effective therapy.
Deliss Chocolate is a noteworthy business because they have been able to produce a great product as well as being a business with a lot of integrity. Their motto or mission statement is “Changing generations… one woman at a time.”
As Javadi explained, “Our goal is to empower women to make a difference in their lives.”
As a part of that goal, Deliss Chocolate uses their brand to bring attention to the difficulty women face in life and to advocate for support of women’s charities such as Women for Women International. They provide donations to notable charities that provide women with the chance to grow, learn and prosper.
When asked by a Christmas show patron which of her chocolate bars was best for one’s health Javadi replied, “Well, all chocolate is good for you, but portion control is the key!”
