No more password sharing; the first thought for many regarding Netflix’s ongoing crackdown is that this move is wrong. We can see that they’re facing some backlash to the decision, and deservingly so; the uproar from some making it sound like the world is coming to an end. However, explore this perspective before you get your pitchforks and torches. A large population of Canadians are subscribed to at least one streaming service, if not multiple. According to Statista, Canadian residents spend, on average, over 4 hours a day watching television and listening to music, much of which is streamed.
Piracy is a global problem, and Canada is not an exception. The rise of streaming services has indeed changed the landscape of entertainment consumption. However, piracy remains a significant challenge in Canada, and the recent policy changes by Netflix could exacerbate the problem. Several factors contribute to piracy in Canada, including the high cost of cable subscriptions, the limited availability of content, and the relatively low penalties for piracy. Additionally, Canada has some of the weakest copyright laws among developed nations, which makes it easier for pirates to operate without fear of prosecution.
Canada could address piracy issues in many ways: First, the government could strengthen copyright laws and increase penalties for piracy, which could deter individuals from engaging in piracy and provide a stronger legal framework for prosecuting those who do.
Second, content providers like Netflix could work to make their content more accessible and affordable to Canadian consumers. More affordable legal content could reduce the demand for pirated content. Adding lower-tiered and ad-supported subscriptions to attract users is a move Netflix is taking a chance on. The results of this gamble, however, are yet to be seen.
Third, individuals need to realize the impact of piracy on the entertainment industry and the broader economy. Educating the public may change attitudes toward piracy and reduce its prevalence, so campaigns that raise awareness of the harm caused by pirated content could make consumers think twice. The Digital-Piracy Dilemma argues that many consumers and experts alike may see piracy in the wrong light, and a change in perspective could be very effective in addressing that issue.
Piracy remains a significant challenge in Canada, and no simple solution exists. However, addressing the root causes of piracy and implementing a combination of measures, reducing its prevalence, and encouraging individuals to consume content through legal channels may be possible.
Miraan Sahota is UFV student majoring in marketing. Miraan is passionate about technology, writing poems, playing the guitar and martial arts. He likes to make interesting conversations with people and looks forward to learning new experiences in life.
