This is Campus Fashion, your source of inspiration for seasonal trends, cool finds, and wardrobe basics to keep you looking stylish throughout the year.
What make-up people wear has the power to make a statement or blend in neutrally with an outfit. Finding the right foundation for your skin is as essential as hunting down the perfect red lipstick for date night. However, it’s also important to choose a company that uses quality ingredients as well. Let’s take a look at five tips for choosing excellent make-up that is good for your skin!
Some brands are healthier and more equitable than others because of the ingredients in their products and how they’re manufactured. Many brands will have a sustainability page on their websites to share their values. Looking for brands that are made from vegan ingredients, or for sensitive skin are hypoallergenic, is a better way to avoid destroying your skin or prematurely aging it. Examples of make-up brands that are hypoallergenic and/or vegan include e.l.f, Annabelle, Almay and Marcelle.
Colour matching
Too often people end up with the wrong shade of foundation or lipstick that is brighter or darker than expected. Look for companies that have trained customer service representatives who know how to properly colour match you. Some brands like M.A.C. can offer paid consultations or you can get colour matched by an expert who determines what colours work best on your skin. If the price tag is too high, you can always take a photo of the make-up and the shade to find a good dupe that is more affordable.
Testers
Not a lot of places give testers out anymore. However, if you find a place that does, it doesn’t hurt to test out products that you’re thinking about purchasing beforehand. Sephora often offers customers free samples as well as allowing them to choose a couple to try out for every order they make. This is a good way to find out what works best on your skin and what to avoid.
YouTube and TikTok are examples of quick ways to find out more about a product. While there are paid promotions done in collaboration with influencers and companies, there are also honest reviews of products. One way to determine if a product is being promoted is to see if the influencer thanks the product’s company for sponsoring the video. If they make it clear that it is not a sponsored ad, there’s a higher chance that the review will be more accurate. Watching a lot of reviews and checking if they all agree on certain points is a good way to determine what a product is truly like.
Go with your gut
Sometimes, the most risky play of all is to try the product and see for yourself if it works. If you have a good feeling about a product, you’ve done the research and you want to try it, then maybe it’s meant to be. Some make-up products offer different sizes — purchasing a smaller size can reduce how much you spend on make-up that may not work out for you. Also, double check with the sales representatives about the return policy to avoid wasting money on make-up you won’t use. Alternatively, if you feel the product has too many red flags, go with your gut and don’t buy it. Waiting to find a similar product that checks all the boxes ends up working better in the long run. When in doubt, save your money!
There you have it, a guide to choose make-up with wisdom and care. Often, people can get caught up in the latest trend on social media or society, However it’s important to find what works best for you and your skin. May you find the make-up that’s right for you!
Rachel is working towards a BA with a concentration in English and Theatre. She has been employed at The Cascade since Fall 2021 as a Staff Writer and a Jr. News Editor. Currently, she is the sectional News Editor and enjoys meeting and interviewing people as well as taking long walks in nature. Rachel also likes to stay up to date on the latest trends and informs students through her fashion column entitled Campus Fashion.